Chances are your company’s Marketing team is investing in consumer activation—strategies that inspire consumers to act on behalf of the brand and influence others to use it.

Digital transformation promises greater efficiency, cost savings and innovation, but it requires significant changes in back-end technologies, legacy IT systems, IT culture, skills and capabilities.

Marketers must find technology that supports their goals of acquiring, engaging and retaining customers. This means evaluating multiple software vendors that enable or optimize marketing efforts across search, social, email, websites, and more.